Designing an Innovative Paint Application for Benjamin Moore
Benjamin Moore was searching for a new way to help customers in the architecture and interior design industry. They wanted to enable Autodesk SEEK users to apply their paint products to projects in Revit, which would create a more accurate and efficient process for color selection. Additionally, Benjamin Moore was looking to help customers with color decisions when looking to incorporate specific standards, such as LEED certification requirements.
Microdesk was sought to design and develop the Benjamin Moore Color Suite for Revit. The Microdesk team was responsible for all aspects of project management and development of the application which included building a comprehensive project plan, overseeing the writing of the application’s code, and managing the project design until completion. Microdesk oversaw the user interface and user experience design process to ensure that the final product was user-friendly and intuitive. By applying a Lean-Agile process to the project, Microdesk was able to create a project plan that made the process for the development of the application efficient, ensuring that it stayed within the project’s scope and budget.
In addition to designing and managing the development of the application, Microdesk developed the marketing communications collateral and promotional videos that would help end-users understand and utilize the new product. Promotional and tutorial videos were created showcasing the different features of the application.
With the help of Microdesk, Benjamin Moore now has an application that meets the needs of its customers and improves their design process. The application has had great success in serving as a specification writing tool enabling Revit users to add selections for their models in order to meet specific design/build requirements, such as LEED certification. Due to the success of the application, Microdesk has extended their application development work with Benjamin Moore.